{"id":13578,"date":"2026-09-13T09:33:53","date_gmt":"2026-09-13T09:33:53","guid":{"rendered":"https:\/\/enochtec.com\/?page_id=13578"},"modified":"2026-10-16T07:31:49","modified_gmt":"2026-10-16T07:31:49","slug":"zasady-cookies","status":"publish","type":"page","link":"https:\/\/enochtec.com\/cs\/zasady-cookies\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies"},"content":{"rendered":"

\u010cesk\u00e9 zn\u011bn\u00ed aktualizov\u00e1no: 16. \u0159\u00edjna 2026<\/strong><\/p>\n

Tyto z\u00e1sady vysv\u011btluj\u00ed, jak Beijing Enoch Corporation (\u201eENOCHTEC\u201c, \u201emy\u201c, \u201en\u00e1s\u201c nebo \u201ena\u0161e\u201c) pou\u017e\u00edv\u00e1 na enochtec.com cookies a podobn\u00e9 technologie. P\u0159e\u010dt\u011bte si tak\u00e9 dokument Ochrana osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n

1. Co jsou soubory cookie<\/h2>\n

Cookies jsou mal\u00e9 textov\u00e9 soubory ulo\u017een\u00e9 v prohl\u00ed\u017ee\u010di nebo za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky. Mezi podobn\u00e9 technologie pat\u0159\u00ed m\u00edstn\u00ed \u00falo\u017ei\u0161t\u011b, pixely, zna\u010dky a skripty. Mohou podporovat z\u00e1kladn\u00ed funkce webu, pamatovat si volby, chr\u00e1nit formul\u00e1\u0159e, m\u011b\u0159it pou\u017e\u00edv\u00e1n\u00ed webu nebo podporovat reklamu.<\/p>\n

2. Kategorie, kter\u00e9 pou\u017e\u00edv\u00e1me<\/h2>\n

Nezbytn\u011b nutn\u00e9<\/h3>\n

Tyto technologie jsou vy\u017eadov\u00e1ny k poskytov\u00e1n\u00ed slu\u017eeb, kter\u00e9 po\u017eadujete, udr\u017eov\u00e1n\u00ed bezpe\u010dnosti, zapamatov\u00e1n\u00ed si mo\u017enost\u00ed ochrany osobn\u00edch \u00fadaj\u016f nebo k aktivaci z\u00e1kladn\u00edch funkc\u00ed webov\u00fdch str\u00e1nek. Nelze je vypnout v na\u0161em n\u00e1stroji pro nastaven\u00ed souhlasu, i kdy\u017e v\u00e1\u0161 prohl\u00ed\u017ee\u010d v\u00e1m m\u016f\u017ee umo\u017enit je zablokovat. Blokov\u00e1n\u00ed nezbytn\u00fdch technologi\u00ed m\u016f\u017ee br\u00e1nit spr\u00e1vn\u00e9mu fungov\u00e1n\u00ed \u010d\u00e1st\u00ed webu.<\/p>\n

Analytika<\/h3>\n

Analytick\u00e9 technologie n\u00e1m pom\u00e1haj\u00ed souhrnn\u011b porozum\u011bt tomu, jak se web pou\u017e\u00edv\u00e1, abychom jej mohli vylep\u0161it. Pou\u017e\u00edv\u00e1me Google Analytics 4, poskytovanou spole\u010dnost\u00ed Google Ireland Limited, spole\u010dn\u011b s re\u017eimem souhlasu Google. Dokud nevyj\u00e1d\u0159\u00edte souhlas s kategori\u00ed \u201eStatistiky\u201c v na\u0161em n\u00e1stroji pro nastaven\u00ed souhlasu, je ukl\u00e1d\u00e1n\u00ed analytick\u00fdch \u00fadaj\u016f nastaveno na \u201ezam\u00edtnuto\u201c a nejsou nastaveny \u017e\u00e1dn\u00e9 analytick\u00e9 soubory cookie. Proto\u017ee se zna\u010dka Google na\u010d\u00edt\u00e1 ze server\u016f Google, Google st\u00e1le p\u0159ij\u00edm\u00e1 technick\u00e9 informace, jako je va\u0161e IP adresa a podrobnosti o prohl\u00ed\u017ee\u010di, a m\u016f\u017ee p\u0159ij\u00edmat sign\u00e1ly bez soubor\u016f cookie o n\u00e1v\u0161t\u011bv\u011b str\u00e1nky. Po ud\u011blen\u00ed souhlasu Google Analytics nastav\u00ed soubory cookie uveden\u00e9 v \u010d\u00e1sti 3 a analyzuje va\u0161e pou\u017e\u00edv\u00e1n\u00ed webu na pseudonymn\u00edm z\u00e1klad\u011b. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat prost\u0159ednictv\u00edm odkazu \u201eNastaven\u00ed cookies\u201c v z\u00e1pat\u00ed webu.<\/p>\n

Marketing<\/h3>\n

Marketingov\u00e9 technologie n\u00e1m pom\u00e1haj\u00ed m\u011b\u0159it v\u00fdsledky na\u0161\u00ed inzerce ve vyhled\u00e1v\u00e1n\u00ed Google Ads. Pou\u017e\u00edv\u00e1me Google Ads, poskytovan\u00e9 spole\u010dnost\u00ed Google Ireland Limited, propojen\u00e9 s na\u0161\u00ed slu\u017ebou Google Analytics 4. Dokud ned\u00e1te souhlas s kategori\u00ed \u201eMarketing\u201c v na\u0161em n\u00e1stroji pro nastaven\u00ed souhlasu, ukl\u00e1d\u00e1n\u00ed reklamn\u00edch \u00fadaj\u016f a sd\u00edlen\u00ed reklamn\u00edch dat je nastaveno na \u201ezam\u00edtnuto\u201c a nejsou nastaveny \u017e\u00e1dn\u00e9 reklamn\u00ed soubory cookie; Google m\u016f\u017ee st\u00e1le p\u0159ij\u00edmat sign\u00e1ly bez soubor\u016f cookie, kter\u00e9 m\u016f\u017ee pou\u017e\u00edvat pouze v agregovan\u00e9 nebo modelovan\u00e9 podob\u011b. Po ud\u011blen\u00ed souhlasu m\u016f\u017ee Google nastavit reklamn\u00ed soubory cookie uveden\u00e9 v \u010d\u00e1sti 3 tak, aby rozpoznaly, \u017ee n\u00e1v\u0161t\u011bva p\u0159i\u0161la z jedn\u00e9 z na\u0161ich reklam, a zm\u011b\u0159ily, zda byl n\u00e1sledn\u011b odesl\u00e1n popt\u00e1vkov\u00fd formul\u00e1\u0159. Google m\u016f\u017ee tyto informace pou\u017e\u00edt k m\u011b\u0159en\u00ed a tam, kde jste to povolili, k personalizaci reklamy. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat prost\u0159ednictv\u00edm odkazu \u201eNastaven\u00ed cookies\u201c v z\u00e1pat\u00ed webu.<\/p>\n

3. Sou\u010dasn\u00e9 a pl\u00e1novan\u00e9 technologie<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n
Technologie<\/th>\nPoskytovatel<\/th>\nKategorie<\/th>\n\u00da\u010del<\/th>\nTypick\u00e1 doba trv\u00e1n\u00ed<\/th>\n<\/tr>\n<\/thead>\n
Z\u00e1znam preferenc\u00ed ochrany osobn\u00edch \u00fadaj\u016f<\/td>\nENOCHTEC \/ n\u00e1stroj pro souhlas<\/td>\nNezbytn\u011b nutn\u00e9<\/td>\nPamatuje si va\u0161e volby soubor\u016f cookie, tak\u017ee se web nept\u00e1 p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b.<\/td>\n180 dn\u00ed, pokud jej nesma\u017eete nebo nezm\u011bn\u00edte sv\u016fj v\u00fdb\u011br d\u0159\u00edve.<\/td>\n<\/tr>\n
Zabezpe\u010den\u00ed a soubory cookie relace WordPress<\/td>\nENOCHTEC \/ WordPress<\/td>\nNezbytn\u011b nutn\u00e9<\/td>\nChr\u00e1n\u00ed administrativn\u00ed relace a ov\u011b\u0159en\u00e9 funkce. B\u011b\u017en\u00fdm ve\u0159ejn\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm se obvykle nep\u0159id\u011bluje p\u0159ihla\u0161ovac\u00ed cookie spr\u00e1vce.<\/td>\nRelace nebo doba trv\u00e1n\u00ed zvolen\u00e1 p\u0159i p\u0159ihl\u00e1\u0161en\u00ed.<\/td>\n<\/tr>\n
_GRECAPTCHA, kdy\u017e je povolena funkce reCAPTCHA<\/td>\nGoogle<\/td>\nNezbytn\u011b nutn\u00e9 zabezpe\u010den\u00ed<\/td>\nPom\u00e1h\u00e1 odli\u0161it legitimn\u00ed dotazy od automatizovan\u00e9ho spamu, podvodu a zneu\u017eit\u00ed.<\/td>\nNastaveno a \u0159\u00edzeno spole\u010dnost\u00ed Google; trv\u00e1n\u00ed se m\u016f\u017ee li\u0161it podle implementace.<\/td>\n<\/tr>\n
_ga<\/td>\nGoogle (Google Analytics 4)<\/td>\nAnalytika<\/td>\nRozli\u0161uje n\u00e1v\u0161t\u011bvn\u00edky pro statistickou anal\u00fdzu. Nastavuje se a\u017e pot\u00e9, co souhlas\u00edte se \u201eStatistikami\u201c.<\/td>\n2 roky<\/td>\n<\/tr>\n
_ga_ZWL67ZSNVS<\/td>\nGoogle (Google Analytics 4)<\/td>\nAnalytika<\/td>\nUkl\u00e1d\u00e1 stav relace pro statistickou anal\u00fdzu. Nastavuje se a\u017e pot\u00e9, co souhlas\u00edte se \u201eStatistikami\u201c.<\/td>\n2 roky<\/td>\n<\/tr>\n
_gcl_au<\/td>\nGoogle (Google Ads)<\/td>\nMarketing<\/td>\nUkl\u00e1d\u00e1 n\u00e1hodn\u00fd identifik\u00e1tor pou\u017e\u00edvan\u00fd k propojen\u00ed dotaz\u016f s kliknut\u00edmi na reklamu. Nastavuje se a\u017e pot\u00e9, co souhlas\u00edte s \u201eMarketingem\u201c.<\/td>\n90 dn\u00ed<\/td>\n<\/tr>\n
_gcl_aw<\/td>\nGoogle (Google Ads)<\/td>\nMarketing<\/td>\nUkl\u00e1d\u00e1 identifik\u00e1tor kliknut\u00ed na reklamu, kdy\u017e p\u0159ejdete z jedn\u00e9 z na\u0161ich reklam. Nastavuje se a\u017e pot\u00e9, co souhlas\u00edte s \u201eMarketingem\u201c.<\/td>\n90 dn\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

P\u0159esn\u00e9 n\u00e1zvy a doby trv\u00e1n\u00ed soubor\u016f cookie se mohou zm\u011bnit, kdy\u017e poskytovatel\u00e9 aktualizuj\u00ed sv\u00e9 slu\u017eby. Webov\u00e9 str\u00e1nky pravideln\u011b kontrolujeme a tuto tabulku aktualizujeme, jakmile se na\u0161e technologie zm\u011bn\u00ed.<\/p>\n

4. Google reCAPTCHA<\/h2>\n

Na\u0161e popt\u00e1vkov\u00e9 formul\u00e1\u0159e mohou pou\u017e\u00edvat Google reCAPTCHA. Je-li povoleno, m\u016f\u017ee analyzovat sign\u00e1ly za\u0159\u00edzen\u00ed, s\u00edt\u011b a interakce a m\u016f\u017ee ulo\u017eit bezpe\u010dnostn\u00ed cookie, nap\u0159\u00edklad _GRECAPTCHA<\/code>. Pou\u017e\u00edv\u00e1me ji pouze k ochran\u011b formul\u00e1\u0159\u016f a webov\u00fdch str\u00e1nek p\u0159ed automatick\u00fdm zneu\u017eit\u00edm. Zpracov\u00e1n\u00ed reCAPTCHA tak\u00e9 podl\u00e9h\u00e1 p\u0159\u00edslu\u0161n\u00fdm podm\u00ednk\u00e1m slu\u017eeb Google a dokumentaci k ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p>\n

5. Extern\u00ed zdroje a odkazy<\/h2>\n

Webov\u00e1 str\u00e1nka m\u016f\u017ee vy\u017eadovat zdroje, jako jsou webov\u00e1 p\u00edsma, od slu\u017eby doru\u010dov\u00e1n\u00ed obsahu t\u0159et\u00ed strany. Poskytovatel m\u016f\u017ee obdr\u017eet technick\u00e9 informace o po\u017eadavku, v\u010detn\u011b IP adresy a podrobnost\u00ed o prohl\u00ed\u017ee\u010di, aby mohl tento zdroj dodat. Kliknut\u00edm na odkaz WhatsApp, LinkedIn, YouTube, Instagram nebo jin\u00fd odkaz t\u0159et\u00ed strany se dostanete k dan\u00e9mu poskytovateli, jeho\u017e vlastn\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f a soubor\u016f cookie plat\u00ed.<\/p>\n

6. Spr\u00e1va va\u0161ich voleb<\/h2>\n

V zobrazen\u00e9m n\u00e1stroji pro nastaven\u00ed souhlasu m\u016f\u017eete voliteln\u00e9 kategorie p\u0159ijmout, odm\u00edtnout nebo spravovat a m\u016f\u017eete n\u00e1stroj znovu otev\u0159\u00edt a zm\u011bnit nebo zru\u0161it svou volbu. Nezbytn\u011b nutn\u00e9 technologie z\u016fst\u00e1vaj\u00ed aktivn\u00ed, proto\u017ee jsou nutn\u00e9 pro z\u00e1kladn\u00ed provoz nebo zabezpe\u010den\u00ed.<\/p>\n

Soubory cookie m\u016f\u017eete tak\u00e9 smazat nebo blokovat prost\u0159ednictv\u00edm nastaven\u00ed prohl\u00ed\u017ee\u010de. Ovl\u00e1dac\u00ed prvky prohl\u00ed\u017ee\u010de se li\u0161\u00ed a blokov\u00e1n\u00ed v\u0161ech soubor\u016f cookie m\u016f\u017ee ovlivnit funk\u010dnost webov\u00fdch str\u00e1nek. Odvol\u00e1n\u00ed souhlasu nem\u00e1 vliv na zpracov\u00e1n\u00ed, kter\u00e9 prob\u011bhlo p\u0159ed odvol\u00e1n\u00edm.<\/p>\n

7. Zm\u011bny t\u011bchto z\u00e1sad<\/h2>\n

Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie m\u016f\u017eeme aktualizovat, kdy\u017e se zm\u011bn\u00ed na\u0161e webov\u00e9 str\u00e1nky, poskytovatel\u00e9 slu\u017eeb nebo z\u00e1konn\u00e9 po\u017eadavky. Datum aktualizace uveden\u00e9 na za\u010d\u00e1tku ozna\u010duje posledn\u00ed revizi.<\/p>\n

8. Kontakt<\/h2>\n

Dotazy k soubor\u016fm cookie nebo ochran\u011b osobn\u00edch \u00fadaj\u016f m\u016f\u017eete zas\u00edlat na adresu sales@enochtec.com<\/a>. M\u016f\u017eete tak\u00e9 kontaktovat Beijing Enoch Corporation na adrese 101-77, 1st Floor, Building 3, No. 11 Courtyard, No. 11 Xinyu Third Street, Tongzhou District, Beijing, China.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e9 zn\u011bn\u00ed aktualizov\u00e1no: 16. \u0159\u00edjna 2026 Tyto z\u00e1sady vysv\u011btluj\u00ed, jak Beijing Enoch Corporation (\u201eENOCHTEC\u201c, \u201emy\u201c, \u201en\u00e1s\u201c nebo \u201ena\u0161e\u201c) pou\u017e\u00edv\u00e1 na enochtec.com cookies a podobn\u00e9 technologie. P\u0159e\u010dt\u011bte si tak\u00e9 dokument Ochrana osobn\u00edch \u00fadaj\u016f. 1. Co jsou soubory cookie Cookies jsou mal\u00e9 textov\u00e9 soubory ulo\u017een\u00e9 v prohl\u00ed\u017ee\u010di nebo za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky. Mezi podobn\u00e9 technologie pat\u0159\u00ed …<\/p>\n

Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies<\/span> \u010c\u00edst d\u00e1le »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-13578","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/pages\/13578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/comments?post=13578"}],"version-history":[{"count":3,"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/pages\/13578\/revisions"}],"predecessor-version":[{"id":13946,"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/pages\/13578\/revisions\/13946"}],"wp:attachment":[{"href":"https:\/\/enochtec.com\/cs\/wp-json\/wp\/v2\/media?parent=13578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}